Related
Summary
As Marvel teases its new"mega event"spinning out of the page ofThe Immortal Thor , it ’s clear thatAbsolute Absolutionwill be a soulless piece of corporate propaganda , laser - concentre on downplaying environmental issue to benefit Big Business . However , that ’s becauseMarvel is take a crap a satirical point in time , taking aim at the variety of history that apply superheroes to background important issues .
Recently , Marvel reveal theupcoming launch ofRoxxon Presents : Thor . The series will introduceChad Hammer - a new version of Thor create by the malign Roxxon companytampering with realness to make its own superhero spokesman . Marvel is soliciting the comic as if the publishing house has been bought out by Roxxon , with the summary revealing the comedian will be part of the"ABSOLUTE ABSOLUTION"event . So far , it seems likeRoxxon Presents : Thorwill just be pen as if it ’s a tie - in to an event storey that is n’t really happening , but Marvel may still have plans to expandAbsolute Absolutionto other series .
Roxxon Presents : Thor # 1(2024 )
Release Date :
April 17 , 2024
author :
Al Ewing
Artists :
Greg Land
Cover Artist :
From the pages of IMMORTAL THOR - the ROXXON AGE OF COMIXX Menachem Begin ! In his secret identity operator as A.I. spokesguru CHAD HAMMER , the son of Odin screw Mama Gaea is a TOP PRIORITY for heroes AND for business ! But when a group of insane environmental activists take " saving the Earth " TOO FAR , it ’s metre to show them the wiseness on BOTH side - AS THOR ! But WHICH God of Evil is prompting the kids to rise up ? Could it be … LOKI , GOD OF EVIL ? ? ? Featuring an all - star cast of Hero ! MINOTAUR ! EXECUTIONER ! ENCHANTRESS ! And the THOR - TRUCK ! This is the story of THE ROXXIN ' THOR … and it ’s a critical part of the " ABSOLUTE ABSOLUTION " MEGA - EVENT !
This type of meta - humor is n’t unheard of in mainstream comic strip , with Marvel dissemble as if Roxxon itself is handling the marketing of its new serial publication and hero . However , in the case ofRoxxon Presents : Thor , it ’s open that the frame serves a very specific aim : a brutal takedown of corporate propaganda , with therealThor scrap against his radical - marketable doppelgänger ( who even comes accomplished withhis own Batmobile - alike THOR TRUCK . ) Al Ewing make out the following ' statement ' viaMarvel :
Here ’s what Ewing was forced to say about this shocking development : " Roxxon ’s unfriendly coup of Marvel Comics isthe worse thing to pass to the industry in decadesjust what comic books needed ! I washorrifiedjazzedbeyond parole when I saw how the so - called Roxxon Entertainment Standards Committee hadguttedimprovedmy work , methodically stripping away every smidge ofpoetry , symbolism and metaphorjunk no one cares about . The result is a comedian that can well be name asan turn of unforgivable violence against the spiritualist I lovea lark good fourth dimension for the whole family!May God forgive Roxxon , for I never shall!Make Mine Roxxon ! "
Marvel’s New Thor Launches ABSOLUTE ABSOLUTION Event
Marvel’s Fake Event Is a Clear Jab at Corporate Media
Al Ewing and Martín Cóccolo’sImmortal Thoris a spiritual sequel toEwing and Joe Bennett ’s critically belovedImmortal Hulk , with Ewing describing it as a more bright , mythic take on many of the same themes . So far , the serial publication has see Thor tackle the mighty Utgard - Gods , however behind the scene another enemy is becoming a major threat . Roxxon CEO Dario Agger , aka the Minotaur , is tampering with Thor ’s chronicle , having charter the orphic Enchantress to change his yesteryear and - it seems - rewrite history to create a edition of Thor that Roxxon can contain .
wonder shows Chad Hammer alongside suspiciously early versions of Valkyrie , Heimdall and Loki .
Indeed , Roxxon ’s efforts come out to focus onthe substantial 1978 comicThor # 272 , which Thor and Loki are presently reliving in a quest for noesis , though what changes could possibly result in the creation of ' Chad Hammer ' have still to be divulge . Notably , Marvel ’s comics canonically subsist within its fictional universe , confront as semi - autobiographical accounts of various heroes ' life . As a series , Immortal Thoris so far profoundly fascinated with how the caption of Thor have shaped his actuality , so it bring in sense that his foe would assail him through the story that gave him life .
The figure that Thor antecedently held in definitive mythology may hold surprising significance go into his new Immortal Thor lead by Al Ewing .
Al Ewing Revisits Marvel’s Best Modern Villain
After His Defeat in Immortal Hulk, Dario Agger’s Minotaur Is Back
The baddie at the fondness of this plot of land is the comparatively new Thor villain Dario Agger . to begin with a CEO who could secretly transubstantiate into a minotaur , Agger has become more brazen over the eld after realizing that only a small minority caution enough about his crimes to hold him to calculate . Agger was a major musician in 2019 ’s hugeWar of the Realmsevent , where he sided against human race for plunder the natural resourcefulness of the Ten Realms . Agger has a chronicle of attempting to harness public public opinion through diabolical mean - inImmortal Hulk , he hired the alien psychic Xemnuto weaponize nostalgia in Roxxon ’s interests , though he was eventually brutalize by the extraterrestrial predator .
Now , he ’s back , with an even more disturbing plan to warp realness in Roxxon ’s favor . First introduced in 1974,Roxxon is Marvel ’s go - to evil troupe , often involve in environmental disasters , shadowed experimentation and public dirt , though not explicitly dedicated to evil in the same elbow room as groups like Hydra and AIM . It ’s interesting to note that - in its promo material for the ' Roxxon Age of Comixx ' - Marvel shows Chad Hammer alongside edition of Valkyrie , Heimdall , and Loki . These reference are interesting choices , especially given the version Roxxon has take to military recruit / create .
Thor’s New Team Make a Statement About Corporate Values
Older Versions of Valkyrie and Loki Seem to Satirize Discomfort with Diversity
Roxxon is likely using the original Valkyrie , who was introduced as a quasi - pasquinade of the women ’s sack movement ( before later being reclaimed as a feminist superhero . ) The fictitious character was first see in 1970’sAvengers # 83(Roy Thomas and John Buscema ) as a camouflage used by the Enchantress , who used the persona to sow in source of engagement among the Avengers by play to the dissatisfaction of the squad ’s female members and friend , complete with the drum up cry"Up against the wall , male chauvinist pigs!“Given Enchantress ' involvement , it ’s likely that she is once again taking Valkyrie ’s form here , and thatRoxxon Presents : Thormay gossip on the hero ’s mistaken early use .
Though debut as a camouflage for the Enchantress , Valkyrie was quickly re-introduce as the actual superhero Brunnhilde , joining the Defenders . Valkyrie was reimagined for the MCU , becoming one of the movie canyon ’s most iconic queen heroes as played by Tessa Thompson . This variation of the role after get her own comic - canon equivalent , Rūna , who is an ancient ally of Brunnhilde .
The promo artistry also shows the classic iniquity Loki . Loki has undergone a huge reinvention since the role ’s early appearance as a cackle villain . Now an antihero who is one of Marvel ’s most complex characters , Al Ewing ’s work in finical hasembraced Loki ’s sex fluidity , for exemplar in the recentDefenders : Beyond . The idea of Roxxon reducing Loki ’s modern complexity back to the original two - dimensional villain suggests Marvel will be depict the ' Roxxon Age of Comixx ' as having an anti - diversity slant .
Deadpool ’s history with Roxxon and Agger may lead in a Wade Wilson crossover voter , joining Thor against Chad Hammer .
Al Ewing ’s darling 2020 run of Guardians of the Galaxy reinvent the squad as peculiar icon , while also have Star - Lord an allegorical add up out .
What Will Marvel’s Anti-Corporate Propaganda Event Look Like?
Deadpool’s Earlier Satire Shows What to Expect
This is n’t the first time that Marvel has targeted Roxxon and Dario Agger for some anti - corporate parody . 2012’sDeadpool # 40(from Brian Posehn , Gerry Duggan and Scott Koblish ) is cast as a similar piece of corporate propaganda . In the number , Deadpool is taught about ' gracking ' ( fracking using the Hulk ’s da Gamma energy ) by Agger . The CEO ’s lie are quickly reveal , terminate with Deadpool fighting the Minotaur alongside comedian Sarah Silverman .
It ’s a fun put-down of corporate propaganda that - being a Deadpool comic - does n’t take itself or its premise too seriously , but does showcase the variety of liquid body substance thatRoxxon Presents : Thoris potential to adopt as it"ties in"toAbsolute Absolution . Deadpool ’s past snarl with Agger may also result in a Wade Wilson crossover voter , as the substantial Thor exact on Chad Hammer and his paymasters .
Marvel Has Quietly Reinvented Thor as an Environmental Champion
It’s No Surprise That the God of Thunder IsAbsolute Absolution’s Catalyst
For fans who have been translate Thor cartoon strip over the last decade , it ’s no surprise that he ’s helm this pro - environmentalist , anti - incarnate pasquinade . Jason Aaron ’s extensiveThor : God of Thunderrun leaned severely into the melodic theme of Thor as a quality deep implicated with the fate of the Earth and felicitous to go up against Big Business ( indeed , Aaron and creative person Esad Ribić were the 1 to introduce Agger to Marvel continuity . ) One of Thor ’s most prominent allies in this competitiveness was Agent Roz Solomon - a SHIELD agent focused on environmental crimes , and therefore a invariant thorn in Roxxon ’s side - another fiber who will hopefully turn back for the ' Roxxon Age of Comixx . '
Marvel is a huge company have by the transnational conglomerate Disney , so many people will be surprised to see it putting its weight behind a pro - environmentalist pasquinade in which an evil corporation creates a superhero for propaganda purpose . However , comics have always been uncoerced and able to fight this sort of boundary further than many other anatomy of medium , and Ewing ’s past success dismiss any headache that he ’ll be pulling his biff . Thor ’s upcomingRoxxon Presentsspin - off and itsAbsolute Absolution’event ' have the potential to proffer up the very best of what superhero comics are capable of - now they just have to nail the execution .
Roxxon Presents : Thor # 1is come April 17 .
origin : Marvel
