Despicable Me 4
Summary
Despicable Me 4 ’s Super Bowl preview afford near comment on the takings with AI , but overall it still misses the target . Though it start as a one - off film about a wannabe villain , unworthy Me has grown into a franchise let in six pic and three video games . Unsurprisingly , the franchise is preserve to rise withDespicable Me 4 . This flick will continue say the story of the baddie - turned - hero , Gru , and his produce fellowship . TheDespicable Me 4cast work back most of the characters from the previous film , including the goofy minions who appear in the Super Bowl teaser trailer .
The Super Bowl has a history of dropping trailers for upcoming picture show and TV show . These dawdler are often forgetful but filled with hints at the storyline or character reference . The puzzle trailer forDespicable Me 4took a unlike plan of attack byfocusing the trailer on a blistering - release theme – AI . The impact of AI on Hollywood has been a major treatment recently , particularly during and after the 2023 SAG - AFTRA and writers ' strikes . regrettably , vile Me 4 ’s teaser trailer does n’t deal the matter in the most kid-glove style .
Despicable Me 4’s Super Bowl Teaser Makes Hilarious Points About AI
The puzzler forDespicable Me 4that drip during the Super Bowl show just how flawed AI can be . The minions produce images that are n’t quite right . In one , a woman has three peg . In another , people are riding giant - sized weiner pawl that have disproportionately big body and ill at ease - seem leg . The distorted image show that AI does n’t understand what real object and creature look like due to the status of current tech . Instead , it ’s using its recreating based on usable photos .
The first ugly Me 4 drone confirmed new story details , and one is particularly worrying for the betting odds the enfranchisement will pay off a cliffhanger .
The photo of a family eating spaghetti shows them eat uncooked noodles , pointing to the fact that AIdoesn’t understand human language well enough to create what ’s desire . This is also present in the painting of Will Ferrell and Steve Carell as royalty . The idiom " comic royalty " could stand for picture of the best cartoon strip , picture of comics as royalty , or comical picture of royalty . There ’s too much subtext for AI to understand what ’s think . This part of theDespicable Me 4teaser trailer also point that applied science can hearten moment that never really befall .
vile Me 4will firing in theaters on July 3 , 2024 .
The Minions' AI Teaser Misses The Biggest Problem With AI & Hollywood
While theDespicable Me 4teaser trailer tries to make comment on the problems with AI , it feels entirely too lightsome given the seriousness of AI in Hollywood . The biggest job with AI is n’t the fact that it ’s goofy and does n’t work as desired . Hollywood studio apartment want to use this engineering toreplace the concentrated work of writer , artists , animators , and so many others on movies and TV show . Additionally , AI allegedly steals from hardworking people who do n’t consent to being used in this style . All these issues were a large part ofthe SAG - AFTRA dealandwriters ' strike deal .
While it is n’t naturalistic forDespicable Me quarto make a heavily - hit take - down of AI in a Super Bowl commercial message , it seems in bad penchant to make such a jocularity out of the return . It ’s even more disconcerting deliberate the fact that this fall out in a preview for an enliven pic . If they could n’t handle it in a serious way of life , it almost would ’ve been better not to make the commentary at all .
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