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Summary
Riggle is an acclaimed viewpoint - up comedian and doer , having once been a part of the Upright Citizens Brigade and often do there with comrade reach comedian and histrion Rob Huebel . Riggle has appeared in multiple Will Ferrell movies , includingTalladega night : The Ballad of Ricky Bobby , Step Brothers , andThe Other Guys , as well as being known for supporting turns inThe Hangover , Let ’s Be Copsand both21and22 Jump Street .
Brothers Jason Kelce and Travis Kelce started as college football mate before both became NFL superstars and eventually Super Bowl champions .
before of the promotion ’s launching , Screen Rantinterviewed Riggle to discourse Miller Lite ’s new Super Bowl crusade , in which lover are invited to try out and win a Miller Lite jersey and run on the day of the big game with QR code on them that , when scan , can web them free beer money , as well as the relaunching of his podcast , Riggle ’s Picks , and his thoughts on aNew Girlrevival return .
Rob Riggle Talks Miller Lite Super Bowl Campaign & More
Screen Rant : I ’m very excited to natter about this Miller Lite ad campaign you ’ve got endure . patently , you ’re no alien to the worldly concern of football , but I think it ’s such a fun direction to meld your comedy with your love of football . When did they first approach you with this estimation ?
Rob Riggle : I think they approached me believably three or four week ago , and kind of pitched the idea and I be intimate it . the right way away , I retrieve it was really fun and unique . And I am a Miller Lite fan , I do pledge it . I was toast it before they ask , which made it even an easier , " Yes . " But I just like it . I liked the innovation , I like when they do something unexampled and fun for the big plot . So that ’s kind of what hooked me , that and , obviously , the product . [ Chuckles ]
I do n’t blame you , they ’re a good beer to enjoy ! So , for those who do n’t know the details of the publicity yet , can you tell me how it kind of works ?
Rob Riggle : Yeah , so Miller Lite ’s not gon na play one large ad during the Super Bowl , they ’re gon na execute chiliad , and the way they do that is you may participate . So , if you go to millerlite.com and fill up out the lilliputian form there , they will charge you a jersey , a Miller Lite jersey , that has a QR code on it , and if you scan that QR code , you get beer money , which everybody in the world get it on beer . No one is saying no to beer money . [ Chuckles ]
It ’s a great agency to get the word out , and to get everybody involved , and get a decent small Miller Lite Jersey out of it . If you go to millerlite.com to see what I ’m talking about , but it ’s a great promotion . And it gets people out there flow the ads themselves , so to speak , so that ’s why I said there ’s gon na be 1000s of advertising being run .
If not more , like you allege , everybody loves free beer money , I might look into it myself !
Rob Riggle : perfectly , I would hope so . [ Chuckles ]
I have seen the ad boost this , and it ’s a pretty funny ad see the diverse mathematical group that you have running behind you for it . But I receive it hysterical that , for you , it ’s trunk paint . I ’m curious what that summons was like for you , especially given how utter the Miller Lite logo looks ?
Rob Riggle : Yeah , they brought in a really secure team . Sadly , they had to utilize a fate of key , but the creative person they brought in to do that stuff were wondrous . It took a while to get paint up properly , and then I was running around outside , and I was trying very heavily to stay nerveless and relaxed and not sweat too much , because I did n’t want to ruin their perfect work .
I can envisage , so how many takes did it take them to get that chronological succession ? Especially since , I feel like with slow - mo , it can always be unearthly to have that in your headland of , " Just hunt commonly , you do n’t run in dull - Show Me State . "
Rob Riggle : Is n’t that funny ? Because it ’s true . The theater director say , " Okay , well , we ’re gon na do this in ho-hum - mo . " And when I ’m running , I find myself pump my weapon in almost slow - motion . [ Laughs ] And he said , " No , no , you run normal . The tv camera live on in tiresome - second . " And I was like , " Ah , yes , of course , of course . " But we did , I do n’t live , several , several takes , because there ’s all kinds of things you have to do — close - ups , you ’ve got to do mid - orbit , you ’ve got to do long shots . We had to change the background a little bit . So , it took a full solar day of shooting , but it was great . It was a fun twenty-four hours .
I can imagine . Did you get the luck to interact with any of the group behind you in between take and get their thoughts on the Super Bowl coming up ?
Rob Riggle : Oh , yeah , everybody . By the time we were done , I kind of knew everybody ’s picks , and I cerebrate a lot were just being skillful to me and picking the Chiefs , because they know I was a Chiefs buff . But yeah , we definitely had a band of conversations , I pretty much knew everybody ’s picking .
That ’s awesome . So , obviously , you ’re a Chiefs fan , but at the same time , you ’re an analyst in the world of the NFL , so you are typically great about that analytic mind . Who are you feeling ?
Rob Riggle : Well , I ’m also improbably slanted , because I am from Kansas City , so I am not accusative . I ’d be much more documentary if the Chiefs were n’t in it , but since they are in it , I am a Winslow Homer , and that entail I only see red , I only see Chiefs . [ Chuckles ]
I could n’t agree more . So , everybody has different routine for savour the Super Bowl . Obviously , a lot of us are snuff it to be out there running with our Miller Light island of Jersey , but what are you looking to do to fete this year ’s ?
Rob Riggle : Well , the Chiefs will be in it , and I will be at the biz , and I will be drinking Miller Lites and celebrating . That ’s the plan . In lieu of that , I ’ll be having Miller Lite and having a barbeque if that first - case scenario does n’t pan out . I ’ll be doing the secondary , which is probably a barbeque , because that ’s what Kansas City folks do , we have barbeque on game 24-hour interval .
I love a good barbecue . So , what sort of thing go on the grill for Super Bowl ?
Rob Riggle : Well , you get to work the grill and the smoking carriage , you ’ve got to be work on both . You ’ve go to have ribs , you ’ve got to have brats , you ’ve got to have burnt goal , a overnice brisket with just the right-hand sauce . You ’ve got to mix up the sauces — all from Kansas City , of course — but you ’ve got to try the different sauces , there ’s Jack Stack , there ’s Q39 , there ’s Oklahoma Joe ’s , there ’s Sweet Baby Ray ’s . You ’ve got to mix in it up , depending on what you do , and then you ’ve got to get the sides veracious sides , they ’re critical . You ’ve got to have good slaw , got to have good potato options , mean mash , meaning cheesy potatoes , white potato salad , perchance even creamed maize . It ’s quite an ordeal .
Sounds like quite the lineup of things you got there ! If you ’ve take a smoker going , I ’ve got ta recommend smoked white potato salad . My stepmom introduced me to that a while ago , and that is some undecomposed stuff .
Rob Riggle : I ’ve never even heard of this , you just opened my eyes to something here . What is this insaneness you speak of ?
Well , it is exactly what it sounds like , you ’re throw the potatoes in while you ’re smoking everything else , and then once they ready for a lilliputian while , you hack them up , you mix it with some of the other stuff you would with a potato salad , though we do n’t practice eggs for ours . But otherwise , we ’ll throw some Francis Bacon in the smoking car as well with it , tailor up some Allium schoenoprasum , some dill , some cayenne capsicum pepper plant .
Rob Riggle : Can you taste the smoky flavor in the potato salad ?
You do , and it ’s fantastic . You might have to sum up that to this class ’s batting order .
You ’re pronounce all this stuff , and it ’s hilarious . It ’s Pavlovian , my mouth is watering , literally . [ Chuckles ]
Well , clearly , then you ’ve sire good taste ! So , I know you also relaunched your podcast latterly , which is awesome . How has it been getting back into that side of employment ?
Rob Riggle : It ’s fun , I love it . I get to treat it like an improv show , which is how I came up , was doing improv at the UCB theater . So , I do it it , I really do , and I ’m interviewing friends , and people that I ’m interested in , and hoi polloi I want to learn from . And I hope the audience is curious as I am , and wish to hear the story of the people in the consultation , and then also , it ’s just fun .
We just endeavor to have fun , it ’s me and a good friend of mine , Darren Leader , who ’s my carbon monoxide - host , and we just generally enjoy hang out , shooting the breeze , express joy . And we ’re both really curious about things , so I think it ’s a fun hang . That ’s how I would draw it . It ’s a really fun bent , you have some laugh , and you get to meet some interesting citizenry . That ’s the general marrow of it , and if you ’re driving to study , I ’m hoping that you love the 30=40 minutes of hang time with us .
That ’s awesome . So , who are some of your guests you have coming up , since you mentioned interviewing some folks ?
Rob Riggle : Well , right now , the podcast that unravel this hebdomad is Tom Lennon , who is just a clowning ikon to me , because he ’s an original member of The State , he ’s a fecund screenwriter , and , of course , he ’s Lieutenant Jim Dangle on Reno 911 ! . We do lecture about unexampled charge goofing . Matter of fact , he in reality grabbed the boots , he ’s mystify the the boot , they exist , so you do n’t want to drop that . I ’ve had a bunch of friends on , I ’ve had Travis Kelce babble out about football game . Just wonderful people , Jake Johnson . Will Forte , Eric Stonetreet , just a cluster of champion on .
And then coming up , we ’re gon na be having my former Centennial State - host — and hopefully co - innkeeper again someday — Joe Tessitore from Holey Moley , he ’ll be coming up . Paul Scheer , one of the great comedian and great comedic actors who , he and I follow up together at the UCB Theater , we ’ve been performing together for 20 twelvemonth . And then some musicians , we ’ve got some great musicians come up , Chris Daughtry is come up , we ’ve arrest Richard Patrick from Nine Inch Nails and Filter . So , just mass that I find to be interesting , and really cool hangs , I ’m so aroused . We ’ve got some fun people coming up over the next month .
That ’s amazing , I look forward to hear all of them on the show . I really then require to spin off on a duo of those people . First and foremost , Tom Lennon , I love him . I ’ve interviewed him a few fourth dimension , andReno 911!remains one of my favorite thingsof his . Have you bozo ever talked about trying to get you on that show , peculiarly now that it ’s really back , and they ’re doing all the special and the new instalment ?
Rob Riggle : We ’ve never talked about it . But I hope he knows all he has to do is ask , and I ’m there in any capacity . Because I ’m a fan of the show , I ’m a fan of those characters . I do n’t need to trouble him , I do n’t want to pink on the door and say , " I ’m here , what do you desire me to do ? " It ’s up to him , but yes , oh my gosh , I wish I would have a chance . I would make love it because I just think the worldly concern of that show , and again , the mold , they ’re great comedian , all of them .
I think you would fit so perfectly in that human beings , peculiarly since you do number from that world of improv and so much of that show is just helter-skelter improv , it would be perfect for you . You advert Jake Johnson , I sleep together you guys inLet ’s Be Cops , I still rewatch that from time to time . But I also loved you asBig Schmidt onNew Girl . A lot of the main dramatis personae keep kind of swirling the idea of maybe come to the show at some tip , or revisiting it in some way . If they found a way to institute back Big Schmidt in a storyline , would you be open to doing so ?
Rob Riggle : 100 % . perfectly . No doubt , no question . Because , again , I bed that drift too . And that show was way more impactful than multitude actualize . hoi polloi jazz that show . I get asked about that as much as I get need about anything else I ’ve ever done . And I loved that lineament too . [ Chuckles ] So yeah , count me in . All we got to do is ask .
I actually did want to ask about that , too . cyclosis has just blown that show up to screwball proportion , where it ’s now multiple services are battling over the right field . Even though you were only a recur player on it , what is it still like face back on that , and seeing that ontogeny since the show has ended ?
Rob Riggle : Well , I ’m just happy for it . I ’m happy for everybody involved with that show , they deserve it . Like you said , I was just a reoccurring instrumentalist , I was n’t there that much at all , but they built something really unbelievable . They built these wonderful characters that people wish about , and are interested in , and those thespian made those characters interesting , and mass we like about . So , hat off to Zooey , and Jake , and everybody . They just did an amazing chore , and they merit any success that come their fashion with that show , which they already had success . I sleep with the fact that hoi polloi still want more and more and more . That ’s bully , that speaks mass .
About Miller Lite Super Bowl Campaign
This year , Miller Lite is n’t running an advertizement in the Big Game . alternatively , they ’re running a 1,000 - literally . Instead of opting for one thirty - second commercial message in the Big Game , Miller Lite is run a thousand ads by inviting everyday fans to become literal beer advertising on game day .
Miller Lite is working with actor , comedian , lifelong football game enthusiast , and Miller Lite lover Rob Riggle to be their lead beer ball carrier , encouraging fans to sign up and enter in Running of the Beer Ads .
One thousand interested beer - lover who desire to succeed in Rob Riggle ’s footsteps can partake in the official Running of the Beer Ads and will have the opportunity to receive a Miller Game Time Jersey with QR code to wear on biz day plus $ 100 .
On Feb 11 , citizenry who scan the QR code on any Miller Game Time Jersey will have the prospect to savour a beer on Miller Lite ’s tab . Plus , the top five fans whose Miller Game Time Jerseys get scanned and enter the most during the game will receive beer for a twelvemonth for have the most consider ads .
sports fan can enter for the chance to be an prescribed Miller Lite Big Game Ad in the Miller Lite Running of the Beer advertizing at the officialMiller Lite websitebeginning February 1 .
